About the Artist

Who Sounds Like Who
JVKE  Blue Wednesday  Jinsang  idealism 

The new Lofi Music project from Reach Records is an amazing youth ministry resource! Here’s what Logan Russell, the Reach Records Team Leader for Lofi has to say, “If we’re honest, the hustle of life has had all of us in a headlock. We grind and then burn out on repeat. Lofi Sunday curates Lofi Music made to help each of us reimagine rest as a lifestyle that unlocks creativity and a fulfilling life in Christ. Join us in taking an active approach to slowing down and becoming more mindful. Music and beats to relax, study, read, and rest.”

Psalm 46:10 captures the intent of Lofi Sunday when the Lord says, “Be still and know that I am God.”

What is Lofi?

As technology advances, music has become more sophisticated. However, Gen Z has embraced Lofi music as a means of escaping the overwhelming soundscapes of modern music. Lofi, short for low fidelity, refers to intentionally rough-edged music. It incorporates vinyl crackles, low-fi drums, and vintage samples to capture a nostalgic, retro vibe that resonates with their generation. 

Lofi music has gained popularity among Gen Z for its ability to aid focus. Students frequently turn to Lofi playlists on platforms like Spotify and YouTube while studying. The mellow beats and repetitive nature of the music create a calming atmosphere conducive to concentration. Beyond its role as a study tool, Lofi music has more recently become a bit of a cultural phenomenon. Online communities have formed around the genre, where fans share their favorite tracks and artists. Visual art inspired by Lofi accompanies the music, further enhancing its appeal. 

Content creators on platforms like TikTok and YouTube have also embraced Lofi music. Its laid-back nature provides a suitable background for vlogs, tutorials, and other content. Consequently, many Lofi producers have gained substantial social media followings, solidifying the genre’s presence in the online community.